Nick Gardiner

About

Growth marketing leader with 8+ years building and scaling B2B marketplace platforms. Currently serving dual leadership roles driving product and marketing strategy at tech-enabled PropTech companies—combining technical fluency (SQL, frontend development, AI/ML automation) with full-funnel growth expertise.

Proven track record launching go-to-market strategies for multi-sided marketplaces, optimizing lifecycle marketing from acquisition through retention, and partnering cross-functionally with product and engineering teams to drive measurable business outcomes. Expertise in performance marketing, conversion optimization, analytics-driven experimentation, and building growth systems that scale.

Core Skills

AI/ML Automation
Data Analysis
Frontend UI (HTML, CSS, JS)
Google Ads
Web Analytics
Growth Marketing
Industrial Real Estate
Product Management
SQL

Experience

Head of Platform Strategy, Partner

CURRENT
WareCRE
April 2025 - Present
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Driving product strategy & go-to-market for B2B marketplace platform connecting industrial real estate supply and demand
Leading platform positioning, partner integrations, and syndication strategy across PropTech ecosystem
Scaling multi-sided marketplace through data-driven growth initiatives and strategic partnerships

Director of Marketing

CURRENT
ReadySpaces
October 2019 - Present
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Leading growth marketing for B2B tech-enabled logistics platform serving operational and technical decision-makers
Built and scaled go-to-market strategy for marketplace expansion across new markets and verticals
Owned full-funnel lifecycle marketing from demand generation through customer retention and expansion

Director of Marketing & Sales

The Outdoor Appliance Store
July 2016 - August 2019
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Led digital-first marketing and sales strategy for e-commerce business serving residential and commercial buyers
Drove conversion optimization and multi-channel acquisition across paid, organic, and partnership channels
Scaled revenue through data-driven experimentation and performance marketing initiatives

Media