Growth marketer by outcome, marketing engineer by method. I designed the engine behind ReadySpaces’ 10× revenue growth and launched WareCRE on top of it.
A PostgreSQL system that reallocates Google Ads spend across 38 facilities nightly, based on live occupancy. It generates each market’s ad copy too, from live prices and unit sizes.
Read the case study →Disconnected tools, one warehouse. The PostgreSQL foundation that reconciles occupancy, leads, revenue, and spend nightly, and makes every other system possible.
Read the case study →Seven years, one growth engine: how paid, organic, and lifecycle compounded across an expansion from 10 facilities to 38, and the order I’d build it in again.
Read the case study →Naming, brand, platform, and go-to-market for a B2B industrial real estate marketplace, now listing 300+ properties across the US and Canada.
Read the case study →Migrating a brand, its templates, and its URLs in one cutover usually costs a site its organic traffic. This one grew through the migration. The playbook that made it safe.
Read the case study →Metro, location, property, and market-report pages for ReadySpaces and WareCRE, built on a templated architecture with live facility inventory pulled from an API.
Read the case study →How I learned press relations from a nine-month agency stint, then personally pitched and landed TechCrunch, Bisnow, and three trade publications, and the process that made it repeatable.
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