Nick Gardiner – Marketing & Growth

About

I take things from zero to one and build the systems that scale them. Over the past 8+ years, I've launched an e-commerce brand to $2M in revenue, helped grow a co-warehousing startup from $10M to $100M, and co-founded a B2B marketplace now spanning 48 metros, always as the person owning both strategy and technical execution.

I do my best work where marketing, data, and product overlap: writing the SQL that powers ad budget automation, building the dashboards that surface leasing velocity, shipping the SEO system that 5x's organic traffic, or standing up email infrastructure from scratch.

Skills

Growth Marketing

Google Ads

SEO & Content Strategy

SQL

Python

HTML / CSS / JS

Marketing Automation

Web Analytics

Data Analysis

AI/ML Automation

Product Management

Industrial Real Estate

Experience

Head of Platform Strategy, Partner Current

WareCRE

Apr 2025 – Present

Co-founded and leading product strategy for a B2B marketplace now listing 130+ properties across 48 major metros in the US and Canada

Onboarded 26 of the largest co-warehousing and small-bay industrial brands to the platform, including WareSpace, Saltbox, TradeSpace, and Flex ETC

Building the demand-side growth engine with SEO-driven market reports, metro pages, and pillar content targeting high-intent warehouse search queries

Director of Marketing Current

ReadySpaces

Oct 2019 – Present

Scaled marketing through 10→39 facility expansion as revenue grew from $10M to $100M, maintaining 96% average portfolio occupancy

Launched ReadySpaces.com from a full rebrand and 5x'd monthly organic traffic through technical SEO, content strategy, and conversion optimization

Built automated Google Ads budget allocation engine in PostgreSQL that dynamically shifts spend across 39 facilities based on real-time occupancy rates

Developed internal BI dashboards for leasing velocity tracking, loss reason analysis, and facility performance benchmarking across the portfolio

Director of Marketing & Sales

The Outdoor Appliance Store

Jul 2016 – Aug 2019

Launched the business from zero and scaled to $2M in annual revenue within two years as the first marketing and sales hire

Built a multi-channel growth system across organic search, Google Ads, Google Shopping, and email marketing that still drives ~20K organic users/month years after my departure

Designed and launched theoutdoorappliancestore.com. The site, acquisition strategy, and conversion infrastructure I built remain the foundation of the business today

Press

CREtech and NAIOP Join Forces to Accelerate Tech Adoption in Commercial Real Estate

CREtech

Oct 2025

A New Platform Helps Businesses Find Flexible Warehouse Space

GlobeSt

Jul 2025

Co-Warehousing Is Reshaping the Industrial Market

CREDaily

2025

ReadySpaces Expands Its Industrial Sublease Concept to Toronto

RENX