About
I take things from zero to one and build the systems that scale them. Over the past 8+ years, I've launched an e-commerce brand to $2M in revenue, helped grow a co-warehousing startup from $10M to $100M, and launched a B2B marketplace now spanning 48 metros, always as the person owning both strategy and technical execution.
I do my best work where marketing, data, and product overlap: writing the SQL that powers ad budget automation, building the dashboards that surface leasing velocity, shipping the SEO system that 5x's organic traffic, or standing up email infrastructure from scratch.
Skills
Growth Marketing
Google Ads
SEO & Content Strategy
SQL
Python
HTML / CSS / JS
Marketing Automation
Web Analytics
Data Analysis
AI/ML Automation
Product Management
Industrial Real Estate
Experience
Director of Marketing & Platform StrategyCurrent
Oct 2019 – Present
Scaled marketing through 10→39 facility expansion as revenue grew from $10M to $100M, maintaining 96% average portfolio occupancy
Launched ReadySpaces.com from a full rebrand and 5x'd monthly organic traffic through technical SEO, content strategy, and conversion optimization
Built automated Google Ads budget allocation engine in PostgreSQL that dynamically shifts spend across 39 facilities based on real-time occupancy rates
Launched WareCRE, a B2B industrial real estate marketplace now listing 130+ properties across 48 metros with 26 operator partners onboarded
Digital Marketing Manager
Jul 2016 – Aug 2019
Launched the business from zero and scaled to $2M in annual revenue within two years as the first marketing and sales hire
Built a multi-channel growth system across organic search, Google Ads, Google Shopping, and email marketing that still drives ~20K organic users/month years after my departure
Designed and launched theoutdoorappliancestore.com. The site, acquisition strategy, and conversion infrastructure I built remain the foundation of the business today
Press
CREtech and NAIOP Join Forces to Accelerate Tech Adoption in Commercial Real Estate
CREtech
Oct 2025
A New Platform Helps Businesses Find Flexible Warehouse Space
GlobeSt
Jul 2025
Co-Warehousing Is Reshaping the Industrial Market
CREDaily
2025
ReadySpaces Expands Its Industrial Sublease Concept to Toronto
RENX
Jan 2024
ReadySpaces Secures $20M in Debt
TechCrunch
Nov 2022
"Great Resignation" Fuels Warehouse Startup's NY Expansion
The Real Deal
Nov 2021
How L.A.'s Most Innovative Pop-Up Bookstore Barely Survived the Pandemic
Los Angeles Times
Aug 2021