About

Nick Gardiner

Director of Marketing · growth, SEO, data & marketing infrastructure

First marketing hire at ReadySpaces, now Director of Marketing across the company and its WareCRE marketplace. Built the marketing engine behind the company's 10× revenue growth: paid acquisition, programmatic SEO, lifecycle, and the data infrastructure underneath. Hands-on: I write the SQL and Python myself.

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Experience
ReadySpaces / WareCRE Oct 2019 – Present

Flexible warehouse space for small businesses across the US and Canada. Promoted to Director in 2022.

Director of Marketing Feb 2022 – Present
  • Own marketing end to end across all 38 facilities: paid acquisition, SEO, lifecycle, brand, and PR.
  • Built the PostgreSQL data warehouse that all marketing reporting and automation run on.
  • Automated Google Ads budgeting and ad creative across 58 campaigns, driven nightly by live occupancy and pricing.
  • Grew organic search to ~149K sessions a year, 76% from programmatic landing pages.
  • Launched WareCRE (2025), a B2B industrial marketplace now listing 300+ properties.
  • Landed coverage in TechCrunch, GlobeSt, Bisnow, CRE Daily, and RENX through direct pitching.
  • Lead a small team of in-house, agency, and freelance talent across content, development, and design.
Digital Marketing Manager Oct 2019 – Feb 2022
  • Rebranded the company (CustomSpace → ReadySpaces): naming, website, and brand system.
  • Built the original paid search, SEO, and lead-tracking foundation.
The Outdoor Appliance Store Jul 2016 – Aug 2019

Luxury B2B/B2C eCommerce retailer for outdoor kitchen equipment.

Digital Marketing Manager
  • Built the business from zero to $2M in annual revenue.
  • Built the site and acquisition channels (SEO, Google Ads, Shopping, email) that still draw about 20K organic users a month.
Skills

Marketing: Google Ads & Ads Scripts, programmatic SEO, technical SEO, CRO, lifecycle & email, marketing automation, earned media

Engineering: SQL / PostgreSQL, Python, JavaScript, Supabase, Cloudflare, GitHub

Data: GA4, Google Search Console, Semrush, CallRail, Salesforce, attribution & identity resolution

Education & Certifications
B.S., Information and Communication Technology · Florida State University 2011 – 2015

Google Analytics and Google Ads certified.