Nick Gardiner | Growth Marketing

About

I build growth engines and the teams that run them, twice as a first marketing hire. I scaled The Outdoor Appliance Store from zero to $2M in two years, then designed and executed the engine behind ReadySpaces' US and Canadian expansion, growing revenue from $10M to $100M over seven years, and launched WareCRE, its B2B industrial marketplace. I work where marketing, data, and product overlap, and I measure the work in revenue.

Skills

Growth Marketing

Google Ads

SEO & Content Strategy

SQL

Python

HTML / CSS / JS

Marketing Automation

Web Analytics

Data Analysis

AI/ML Automation

Product Management

Industrial Real Estate

Experience

Director of MarketingCurrent

ReadySpaces / WareCRE

Oct 2019 – Present

First marketing hire. Built the growth engine behind the company's run from $10M to $100M in revenue and 10 to 38 facilities, owning paid, organic, lifecycle, and the data layer underneath them.

Launched WareCRE, ReadySpaces' B2B industrial real estate marketplace brand, now listing 300+ properties across all major US and Canadian markets.

Digital Marketing Manager

The Outdoor Appliance Store

Jul 2016 – Aug 2019

Launched the business from zero and scaled to $2M in annual revenue within two years as the first marketing and sales hire

Built a multi-channel growth system across organic search, Google Ads, Google Shopping, and email marketing that still drives ~20K organic users/month years after my departure

Designed and launched theoutdoorappliancestore.com. The site, acquisition strategy, and conversion infrastructure I built remain the foundation of the business today

Education

B.S., Information & Communication Technologies

Florida State University

2015

Earned Media

Coverage I pitched and placed for ReadySpaces and WareCRE as the company's sole PR operator.

CREtech and NAIOP Join Forces to Accelerate Tech Adoption in Commercial Real Estate

A New Platform Helps Businesses Find Flexible Warehouse Space

Co-Warehousing Is Reshaping the Industrial Market

ReadySpaces Expands Its Industrial Sublease Concept to Toronto

ReadySpaces Secures $20M in Debt

"Great Resignation" Fuels Warehouse Startup's NY Expansion

How L.A.'s Most Innovative Pop-Up Bookstore Barely Survived the Pandemic

Los Angeles Times

Nick Gardiner

San Francisco, CA|nickgcs7@gmail.com|linkedin.com/in/nick-gardiner-642b8482|nickgardiner.co

Professional Summary

Growth marketing leader who builds growth engines and the teams that run them, twice as a first marketing hire. Ten years pairing director-level strategy with hands-on execution in SQL, Python, and marketing automation, measured in revenue.

Skills

Marketing: Google Ads & Scripts, SEO, Content Strategy, Conversion Rate Optimization (CRO), Marketing Automation, Email Marketing, Brevo, Google Analytics

Technical: SQL, PostgreSQL, Python, JavaScript, React, HTML/CSS, Supabase, Cloudflare Pages, GitHub, Power Automate

Platforms: Salesforce, Google Ads, Google Search Console, CallRail, Brevo, Cloudflare, Semrush

Strategy: Growth Marketing, Product Management, Data Analysis & BI, B2B Marketplace Operations, Industrial Real Estate

Work Experience

Director of MarketingOct 2019 – Present

ReadySpaces / WareCRE · Co-Warehousing Operator (38 Facilities) & B2B Industrial Marketplace

First marketing hire. Built the growth engine behind the company's run from $10M to $100M in revenue and 10 to 38 facilities, owning paid, organic, lifecycle, and the data layer underneath them
Grew monthly organic traffic 5x via technical SEO, content strategy, and conversion optimization after a full site rebrand
Built an automated Google Ads budget engine in PostgreSQL that allocates spend across 38 facilities based on real-time occupancy
Launched WareCRE, ReadySpaces' B2B industrial real estate marketplace brand, now listing 300+ properties across all major US and Canadian markets
Pitched and won earned media coverage as sole PR operator, landing placements in TechCrunch, the Los Angeles Times, GlobeSt, The Real Deal, and CREDaily

Digital Marketing ManagerJul 2016 – Aug 2019

The Outdoor Appliance Store · E-Commerce

Launched e-commerce business from zero; scaled to $2M annual revenue within two years as first hire
Built multi-channel acquisition system (SEO, Google Ads, Google Shopping, email) still driving ~20K organic users/month post-departure
Designed and shipped full e-commerce site; acquisition infrastructure remains the foundation of the business today

Education

B.S., Information & Communication Technologies2015

Florida State University