I build the marketing systems that fuel business growth.

A PostgreSQL system that reallocates Google Ads spend across 38 facilities nightly, based on real-time occupancy. It generates each market's ad copy too, from live prices and unit sizes.

Six disconnected tools, one warehouse. The PostgreSQL foundation that reconciles occupancy, leads, revenue, and spend nightly, and makes every other system possible.

Seven years, one growth engine: how paid, organic, and lifecycle compounded across a 10→38 facility expansion, and what I'd build differently now.

Naming, brand, platform, and go-to-market for a B2B industrial real estate marketplace, now listing 300+ properties across the US and Canada.

Migrating a brand, its templates, and its URLs in one cutover is where organic usually goes to die. This one came out the other side growing. Here's the playbook that made it safe.

Metro, location, and property pages plus data-driven market reports for ReadySpaces and WareCRE, generated from the warehouse and kept current by content syncs.

How I learned the craft from a nine-month agency stint, then personally pitched and landed TechCrunch, Bisnow, and three trade publications, and the process that made it repeatable.